An Interview for a Bridal Magazine

How did you get your start and why did you choose wedding photography as a career?

Since I remember I have always loved photography. I came across this photo recently and realized I was destined to be a photographer from an early age. I received my first camera at 7 and remember taking it to my first summer youth camp, where I captured moments depicting life over the summer. During my teens, my father gave me his SLR, which was the catalyst for developing my technical skills and experimenting with photographing various subjects. At the age of 16, I received my break and joined on a casual basis, the most successful wedding & portrait studio in Melbourne, Australia. This was my entry into the wedding industry. I commenced assisting predominately in the film department and later became the first assistant for the principal Michael Warshall.  In no time I was surrounded by top photographers in the industry attending various seminars, training sharing ideas with them. Michael took on the role of my mentor and educator. In a very short time, I was appointed the cinematographer for the studio and concurrently trained as a stills photographer under Michael. He would often refer to me as his protégé’. After submitting prints at the annual AIPP (Australian Institute of Professional Photographers) Awards I became the youngest most highly awarded photographer in Australia at 22. In 1995 I commenced my own photography business and in 2008 launched our business in Israel.

What are some of your favorite local venues?

Moving to Israel became the springboard to increasing my international clientele. Jerusalem is a magnet for weddings and I take pleasure in photographing them in the holy city. I love Jerusalem’s ancient architecture streetscape of action and diversity of visitors. Jerusalem has some very swank hotels such as Mamilla and the great icon The King David Hotel. The King David recently underwent renovations and their rooms have an art deco feel. The wedding of Lihi and Tomer is a great example also featuring the YMCA across the road. Soon to be completed is the Waldorf Astoria which I am looking forward to photographing in. Tel Aviv is the total flip side of Jerusalem, a modern city on the sea rather than an ancient city on a hill. Lonely Planet has included Tel Aviv as one of the world’s top ten beach cities. There is Old Jaffe on the south side, which is a very popular destination for brides and grooms to be photographed, and at the north end is of course the trendy Tel Aviv Port. There are many reception venues and hotels in the area which also make a great combination for photographic possibilities. Here is an example of weddings in Jerusalem: Tiia and Joona. Other weddings I have captured as an Israel Wedding Photographer also can be found in a galleries section.

What advice would you give a bride who is looking for a wedding photographer?

As far as the photographer’s technical abilities are concerned make sure you are shown a variety of complete weddings from beginning to end, not just a folio of images across a selection of different weddings. Make certain the photographer is forthright with exactly what you are receiving. Once these things have been satisfied you must have a connection with your photographer, as he or she will be spending the whole day with you. Personally, if I feel I haven’t connected with a couple I will not take on the assignment.

What kinds of weddings do you love to photograph?

I enjoy the variety of clients and their unique weddings so it is difficult to narrow what I prefer. I do enjoy more intimate events without the “rent a crowd” some people may have with over 600 guests.

How important is it to hire an experienced wedding photographer?

It is more important to hire a skilled photographer who has mastered his craft.

Do you do “destination weddings?” If so, what are your favorite destinations?

I have photographed destination weddings and look forward to increasing this side of the business. When I lived in Melbourne, Australia one wedding, which stands out, took place in a popular resort called Sanctuary Cove which is very close to Port Douglas in Queensland. It was a three-day event where Pip Mushin, actor, director, and film producer married Bindy Edelman a portrait photographer at the time. We took pre-wedding photos at the spa resort the day before. The ceremony the next day took place on the beach in the shade under these huge palm trees. The following evening they held an intimate dinner on the beach for their guests who all flew up for the event. The atmosphere during the entire time was a utopia. Now living in Israel it feels I am 24/7 at a “destination” location. As an Israel Wedding Photographer, I now find many of my clients are flying from around the world to be married here. Living in such a central location I see opportunities to photograph in Europe while remaining competitive in pricing.

How would you describe your style of photography?

My repertoire expands from the Rembrandt classic, the Hollywood glamour, Lifestyle reportage, and the popular Pure Candid grab shot. This stems from learning classical portraiture and over the years incorporating my interpretation through experience and further training. A common attribute and theme you see in my images is the ability to capture my subjects “Neshama” which is one’s spirit, soul, or inner self. When you look at my wedding stories you quickly absorb who the bride and groom are.

Do you offer albums? If so, describe the albums you offer and why you think it’s important to provide albums.

We do offer albums and photo books as part of our complete service. Our products are sourced from different countries to enable us to offer our clients the best albums worldwide at various budgets. I also developed the world’s most exclusive “Platinum Album”, inspired by the Cinema viewing experience.  We recently sourced a close alternative for budget-minded clients.

I feel it is important to offer a complete service so our clients have peace of mind they will end up with a quality artistic album stress-free. All they have to do is choose their favorite images and we will do the rest. Some clients even prefer us to choose the images, particularly for their second or third functions (not weddings).  Also statistically, I have found couples who only receive files never do anything with them. Photography was always intended to end up in print form and I believe it still applies today. 

What (or who) inspires you?

No doubt cinema is a huge influence for inspiration for both composition and lighting techniques. I have always considered myself a movie buff and approach my locations as a movie set.

I frequently refer back to the greats including Henri Cartier-Bresson, Robert Doisneau, Jeanloup Sieff, Horst P. Horst, and Helmut Newton.

I also have to mention my artistic mentor and friend Peter Van Der Veer who nurtured my talent to the level it is today. Peter was a student of Athol Shmith together with Bill Henson. Peter’s level of understanding and knowledge is a rare find.          

What would you say was the biggest reason for your success?

My initial success has been attributed “to the jobs I didn’t do”. With a no-compromise attitude, I have and still am motivated by giving the best, with full heart, to those who appreciate that photography is a true art form. As a result of this strict discipline to remain true to myself, I pursue clients with the same passion for great photography and enjoyment of life. 

What are the biggest challenges facing wedding photographers today?

I believe the major challenge to wedding photographers applies to all photographers in general.  In most countries to work even as a plumber or electrician, one has to be licensed. The photography industry has no such filter mechanism and anyone with a camera can call himself or herself a photographer and believe it.

With the advent of digital technology, some skills relating to post-production have become accessible to the public and are no longer monopolized by professional photographers. Instagram is one example of this.

The upside; is that photography has become more cool than ever before and people’s appreciation of photography as an art form is at an all-time high.

In my opinion, the middle market has wasted away and photographers are enjoying success both in the mass volume end and exclusive markets.

The key to success is to specialize in a particular area of photography and identify one’s niche.

How do you think or would like people to describe you?

He is serious about his profession and committed to excellence. Easy-going, gentle-natured, loves life and caring.

Just a good guy.

Why do you think people turn to you to photograph their weddings?

No doubt they love my work. However, I feel it is much more than that. My clientele’ seek quality and value for their investment. I am not the only photographer offering this level of service. So it comes down to the connection I make with my clients. In a nutshell they “get it”, that I am only interested in servicing their best interests first. At the end of the day, you are only as good as your last job.

If you weren’t a wedding photographer, what would you be?

A photographer. I felt this was my destiny. I can’t imagine doing anything else.

How has your extensive experience in wedding photography helped you in difficult circumstances on a wedding day?

Sure, it’s quite normal for the families to be a bit nervous on the wedding day. Participants may have mixed emotions and sometimes not everything goes to plan. I often can bring calmness to the situation and assist because of my experience. I also offer a photography concierge service to make sure everything runs smoothly on the day and the pressure is taken from the bride and groom and their respective families.

Examples of what we have done are last-minute dress-making repairs, diffusing misunderstandings, and coordinating with other vendors so everything smoothly plans on time.

All in all, we want to make it the most enjoyable experience for our clients.